Market analysis portion of the business plan is where you make your case to prove your business’ earning potential.

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Market Research & Analysis

Market research is essential for any business plan, just like revenue is the most important part of any business.

Market analysis consists of several considerations:

  • The estimated demand for the product or service in the next few years.
  • Localization of your business.
  • Market segmentation by demographic attributes.
  • Market needs, growth rates and trends.
  • Analysis of competitors.
  • The possibilities for cooperation with other companies.
  • Opportunities for future expansion into other markets.

Need full breakdown of what is included? Check out plan comparison page.

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